{"id":183,"date":"2018-02-11T01:17:28","date_gmt":"2018-02-11T01:17:28","guid":{"rendered":"http:\/\/arksymposium.com\/blog\/2018\/02\/11\/jovana-miljanovic-oni-koji-zadru-u-dubinu-i-dodu-do-sustine-imace-trzisnu-prednost-copy\/"},"modified":"2018-02-18T21:33:36","modified_gmt":"2018-02-18T21:33:36","slug":"martin-lindstrom-vasa-je-fascinantna-kultura-vi-ste-fascinantni","status":"publish","type":"post","link":"https:\/\/arksymposium.com\/blog\/2018\/02\/11\/martin-lindstrom-vasa-je-fascinantna-kultura-vi-ste-fascinantni\/","title":{"rendered":"Martin Lindstrom: “Fascinantna je va\u0161a kultura. Vi ste fascinantni.”"},"content":{"rendered":"

Razgovarali smo sa Martinom o predstoje\u0107em ARK Regional Branding Symposium<\/a>-u, kako bi nam ukratko izlo\u017eio o \u010demu \u0107e pri\u010dati. Delimo sa vama 4 ise\u010dka tog intervjua.\u00a0<\/em><\/p>\n

#1 deo – \u010du\u0107ete o onome \u0161to Martin zove “small data”\u00a0<\/span><\/strong><\/h3>\n

Small data<\/em> je trend koji\u00a0mo\u017eemo o\u010dekivati posle trenda Big data<\/em>. Kako je Martin do\u0161ao do zaklju\u010dka je to “next big thing”<\/em>, pogledajte detaljnije …<\/p>\n

http:\/\/arksymposium.com\/blog\/wp-content\/uploads\/2018\/02\/Instagram-1.mp4<\/a><\/video><\/div>\n

\u00a0#2 deo – iza kulisa u izgradnji li\u010dnog, preduzetni\u010dkog i korporativnog brenda<\/span><\/strong><\/h3>\n

Brendiranje je pojam koji se sve vi\u0161e vezuje za emocije, a manje za korporacije. Martin to upravo tako i vidi. Zato \u0107e sa nama tokom\u00a0ARK Regional Branding Symposium<\/a>-a\u00a0<\/em>podeliti kako graditi: li\u010dni, korporativni i preduzetni\u010dki brend. Pogledajte detaljnije …<\/p>\n

http:\/\/arksymposium.com\/blog\/wp-content\/uploads\/2018\/02\/Instagram-2.mp4<\/a><\/video><\/div>\n

#3 deo – o Srbiji i regionu. Specifi\u010dnosti tr\u017ei\u0161ta sa globalne perspektive<\/strong><\/span><\/h3>\n

Martin \u0107e sa nama podeliti i odgovore pitanja vezana za na\u0161e tr\u017ei\u0161te.<\/p>\n

\n

Kako smo globalno percipirani kao tr\u017ei\u0161te?<\/p>\n

\u0160ta je on na svojim putovanjima otkrio?<\/p>\n

Kako da te specifi\u010dnosti upotrebimo u oblikovanju lokalnih i regionalnih brendova?<\/p>\n<\/blockquote>\n

\u00a0Pogledajte detaljnije …<\/p>\n

http:\/\/arksymposium.com\/blog\/wp-content\/uploads\/2018\/02\/Instagram-3.mp4<\/a><\/video><\/div>\n

#4 deo – Metodologija korak po korak i primeri delegata<\/strong><\/span><\/h3>\n

U poslednjem segmentu, Martin \u0107e nam otkriti i sprovesti nas kroz svoju metodologiju korak po korak, kako bismo izgradili mo\u0107an brend – bilo da je on korporativan, li\u010dan ili preduzetni\u010dki.<\/p>\n

Polaznicima \u0107e biti omogu\u0107eno da pre samog doga\u0111aja po\u0161alju case study-je, od kojih \u0107e on li\u010dno odabrati one kojima \u0107e pri\u010dati na samom doga\u0111aju. Link za slanje radova \u0107e biti dostavljen delegatima posle kupovine kotizacija, ali pre samog doga\u0111aja. Pogledajte detaljnije …<\/p>\n

http:\/\/arksymposium.com\/blog\/wp-content\/uploads\/2018\/02\/Instagram-4.mp4<\/a><\/video><\/div>\n

Detaljnu agendu mo\u017eete skinuti na na\u0161em sajtu<\/a>, klikom na dugme “download brochure”\u00a0<\/em><\/strong><\/p>\n

Kupite svoju kartu za ARK Symposium<\/span>\u00a0OVDE<\/a><\/strong><\/h3>\n
<\/h5>\n","protected":false},"excerpt":{"rendered":"

Razgovarali smo sa Martinom o predstoje\u0107em ARK Regional Branding Symposium-u, kako bi nam ukratko izlo\u017eio o \u010demu \u0107e pri\u010dati. Delimo sa vama 4 ise\u010dka tog intervjua.\u00a0 #1 deo – \u010du\u0107ete o onome \u0161to Martin zove “small data”\u00a0 Small data je trend koji\u00a0mo\u017eemo o\u010dekivati posle trenda Big data. Kako je Martin do\u0161ao do zaklju\u010dka je to…<\/span>Continue Reading “Martin Lindstrom: “Fascinantna je va\u0161a kultura. Vi ste fascinantni.””<\/span> →<\/span><\/a><\/p>\n","protected":false},"author":3,"featured_media":190,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[14,15],"tags":[6,7,16,17],"class_list":["post-183","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-govornik","category-martin-lindstrom","tag-ark-ambasador","tag-ark-voyager","tag-martin-lindstrom","tag-speaker"],"_links":{"self":[{"href":"https:\/\/arksymposium.com\/blog\/wp-json\/wp\/v2\/posts\/183","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/arksymposium.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/arksymposium.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/arksymposium.com\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/arksymposium.com\/blog\/wp-json\/wp\/v2\/comments?post=183"}],"version-history":[{"count":5,"href":"https:\/\/arksymposium.com\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions"}],"predecessor-version":[{"id":217,"href":"https:\/\/arksymposium.com\/blog\/wp-json\/wp\/v2\/posts\/183\/revisions\/217"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/arksymposium.com\/blog\/wp-json\/wp\/v2\/media\/190"}],"wp:attachment":[{"href":"https:\/\/arksymposium.com\/blog\/wp-json\/wp\/v2\/media?parent=183"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/arksymposium.com\/blog\/wp-json\/wp\/v2\/categories?post=183"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/arksymposium.com\/blog\/wp-json\/wp\/v2\/tags?post=183"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}